For our music genre choice, we have chosen 'indie music' who purposely have no forced 'star image' due to the lack of producers involved. The attitude of a band doing what they wish could allow them to be a role model as they appeal to those who want to be individual and not follow a brand provided - however, indie music puts a huge emphasis on the music over how they are portrayed which could mean that they may not appeal to a mass audience. They may appeal to a younger audience, due to the strong connection to new-technology (eg. Youtube, Twitter, MySpace) which allows themselves to be noticed - many of which could chose to make them a role-model. Those who could use an indie artist as a role model may not follow them quite so religiously as many pop artists are, for example mimicking clothing, but may follow the same 'do-it-yourself' attitude.
By Rebecca Gatfield
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