Genre

Institutional use of Genre-
- Film producers use genre as a meaning the economic risk in making films.
- Film distributors/exhibitions use genre as a mean of promoting and advertising films.
- These both depend on past experience and audiences foreknowledge.

Audiences use of Genre-
- Audiences use genre to give them predictable pleasures.

Generic Conventions-
- A film is defined by its conventions, these conventions must be present to make a film a genre film, but this should involve some aspect of innovation.

Rick Altmen says 'Genre is a blueprint, a formula that precedes programmes and patterns industry production'

Structure- 
- Genre as a structure, as the formal framework on which individual.

Label-
- The name of a category to the decisions and communications of distribution.

Contract-
- Viewing position required by each genre of its audience.

Production = Blueprint
Text = Structure
Exhibition = Label
Consumption = Contract 

A Music Genre- 
This is a conventional category which identifies different types/forms of music.Music can we divited into a variety of different genres, due to having different purposes behind the songs and also the different points from which the songs have been written in.

The genre of the song we choose will have a large impact on how we construct our music video, the genre of the music is usually easily recognised by the music video. Therefore this is something we will have to take into consideration when producing/filming our music video.

Examples of music genres are-
- Indie
- Rock
- R and B
- Punk
- Dance
- Classical
- Folk
- Rap


By Amy Thrush